Since 2022, I’ve been warning about the demise of content marketing. Especially the creation of co…

After severely burning out from years of hard-charging toward some utopian version of myself, I bega…

Lately, I’ve been struggling with a life transition. This transition has been in process since lat…

In my previous post, I spoke of my disillusionment about how companies have been operating online. I…

If you are in tech, you’ve likely seen the controversial TikTok video of Brittany Pietsch’s fir…

I’ve noticed a disturbing trend that lately seems to be seeping more deeply into the overall busin…

As I mentioned in my previous post about InVision, I’m reviewing various startup companies th…

Most of my career has been spent marketing for the brand side. I started marketing for B2C companies…

In prior editions of this series of blog posts, I’ve written about how important it is to develop…

When I got an email from Invision a few weeks ago announcing the company’s last days, I was hone…

When Crystal first entered the market in 2015, I became one of their first product testers. I’ve…

Buyer persona templates are the go-to resource for understanding the logic behind what a target pros…